Long gone are the days of Jägermeister and Red Bull. The brand has gone through an image change and ditched the syrupy energy drinks. I had the pleasure to meet with a Jägermeister representative to find out what the hype is. We met at the JägerHaus, which itself was pretty impressive (live music, DJs and […]
Before we look into Italian bitters, let’s recap a little. In part 1 we explored Italian Amari. Amaro is a bittersweet herbal liqueur which is especially popular in Italy. It is mainly served neat as an after-dinner drink, allegedly because of its medicinal benefits. Amaro means bitter, but Italians do not use the word amaro […]
Recently I’ve been spending a lot of time in Italy, so what better reason to write about Amaro and other bitter liqueurs Italians love to drink? You may be familiar with Italian aperitivo culture, where most drinks (including cocktails) are made with bitters such as Campari or Aperol. Digestifs, on the other hand, are mainly served neat or on the rocks and are more intense in flavour.