Celebrity Spirits – A Guarantee of Quality or Just a Ruse?

Many drink brands have turned to celebrities to boost their marketing, but as consumers, how much do we allow famous people to influence our purchasing? Do people really assume it must be good just because you they saw Idris Elba drink it? It can be debatable whether celebs are used to improve sales of mediocre […]

Continue Reading

What will we be drinking in 2018?

There is increasing interest in spirits – how they are made, where are they produced and how best to enjoy them. Location and sustainability are the growing concerns. Therefore 2018 will be a great year for spirits, especially for the crafty ones, but I am confident there will be room for some old classics as […]

Continue Reading

Exploring the World of Flavoured Mixers

Tonic water for savoury gin

Do you ever use any other mixers than plain Indian tonic water? While we have been paying attention to all the new gins, rums or other craft spirits, something else has happened in the world of top-quality drinks… An explosion of craft mixers! Indian tonic water is the most commonly used mixer and is often […]

Continue Reading

Brighton Cocktail Week

Brighton’s biggest cocktail week took place over ten days (18–28th May) as a part of Brighton & Hove Food and Drink Festival. Just under 30 bars and restaurants each had a special cocktail menu for Brighton Cocktail Week for wristband holders to enjoy for just £5. Each menu had five cocktails using Absolut vodka, Blackdown […]

Continue Reading

How to Up Your ‘Tequila Game’?

Unfortunately, many people tend to view tequila simply as a throat-burning, eye-watering shot you’ve forced yourself to down many times at some nightclub or pub when you were trying to join the party. Oh, and there was salt and lime too, sometimes even a slice of lemon… We’ve all been there – taste horrible, doesn’t […]

Continue Reading

A Tequila you Must try: Herencia de Plata

I am very excited to write about Herencia de Plata tequilas as, for me, these are some of the best tequilas for sipping and enjoying (no lime for me, please)! I first came across Herencia de Plata few years ago at the Tequila & Mezcal Festival in London, a great event to visit for a better understanding […]

Continue Reading

Mezcal vs Tequila

Over recent years we have experienced a flurry of Mexican restaurants in the UK, introducing customers to the secrets of Mexican drinking trends, and bringing us a wider selection of agave spirits. Unfortunately, that is still not quite enough, and these spirits are not as well known as you would expect. Some may be able […]

Continue Reading

Great Spirit Events you should visit in 2017

In recent years we have experienced an explosion of craft spirits. Let’s make 2017 the year to learn more about these liquors and current drink trends. It might not always be possible to visit the distilleries, but there are more and more innovative spirit events you can take part in.  At these events you get […]

Continue Reading

Fabulous Booze-related Christmas Gift Ideas

Sometimes it can be hard to find something new to give, but fear no more! I have collected some fab Christmas gift ideas, which everyone would want (they just might not know it yet!). No matter what their favourite tipple is, here are some suggestions to go under the tree. For the ladies Books about […]

Continue Reading