Ginerosity is a gin that helps disadvantaged young adults to build a great future for themselves by offering them different projects in Scotland and abroad. The team behind this project all have a passion for doing good and helping others, and with this gin they can give something back to the community.
Tell me more!
Ginerosity is a collaboration between the co-founders of Pickering’s Gin, Marcus Pickering and Matt Gammell, social enterprise entrepreneur Chris Thewlis, a drinks industry and export specialist David Moore, and Dave Mullen from marketing agency Story UK.
It is not all so male orientated, though… Dr Sarah Ivory from Edinburgh University is assessing the social impact, and will use her findings to help create case studies etc. as part of her own teaching and research at the university – so another example of Ginerosity benefiting young adults, and hopefully developing a best practice.
Ginerosity has joined forces with a charity (Challenges Worldwide) to offer positions for young adults in International Citizenship Service (ICS) programmes. These project will provide training, offer a range of skills and help with personal development at home and abroad. Basically, Ginerosity uses all its profits to provide the successful applicants with funding for these programmes.
An independent panel, the Ginerosity champions, will review the applications and award grants to those who match the requirements. These are split 50/50 between girls and boys. The applicants must be 18–25 years old, come from the UK and not be in education, employment or training.
In their first year they have achieved a lot! National coverage, two award nominations, listings in 100+ bars across the UK, and they’ve helped seven young adults from across the UK (Essex, Sussex, London, Merseyside, Leicestershire, Lanarkshire and Glasgow), and much more is still to come in 2018.
If you would like to know more about the process, please email email@example.com.
Sounds fantastic! How about the gin…
The gin is distilled at Summerhall Distillery in Edinburgh, in the same place as Pickering’s Gin. Ginerosity Gin has a wonderful mix of ten botanicals: juniper, coriander, angelica, cardamom, cloves, heather, lemon, lime, orange and lemon myrtle, all which are ethically sourced.
The outcome is a fresh and bold London Dry Gin. Subtly spicy, but balanced with the sweetness from the citrus peels and heather.
It makes a wonderful Christmas gift. Get yours from here or buy it from Aldi or Asda.
Try it in a wintery cocktail or enjoy with tonic and a sprig of mint.
20ml Freshly squeezed lemon juice
12.5ml Cinnamon syrup *
2 Sprigs of Rosemary
½ Egg white
2 Drops of Orange bitters
Chill the cocktail glass. Shake all ingredients (only use one of the rosemary sprigs) in a Boston shaker and double strain. Garnish with the other sprig of rosemary.
2 cups Water
1.5 cups Sugar
4 Cinnamon sticks
Combine all in a saucepan and simmer for 10 minutes. Discard cinnamon sticks and allow to cool
Would you buy a gin that helps others? What do you think about Ginerosity?